Amcor, Kezzler Partner for SerializationBy
Amcor, a provider of flexible and rigid plastics packaging, and Kezzler AS, a provider of serialization business services, have formed a global partnership to offer customers a full service, advanced packaging serialization, backed by a cloud platform. The new product, MaXQ, provides brand owners unique identification codes printed on every pack. The dynamic codes can be used for digital consumer engagement, anti-counterfeiting, track and trace, and other activations.
MaXQ codes, which can be expressed as QR, alphanumeric, or bar codes, are generated by Kezzler at over 1 billion per minute and printed by Amcor at industrial speed. The dynamic codes are activated by brand owners and can be managed using Kezzler's technology platform. MaXQ is available across Amcor's portfolio of flexible and rigid plastic packaging for the food, beverage, healthcare, home and personal care and tobacco industries.