Jones, TUKU Form Pact for Web-Enabled Packaging
Jones, a packaging company, has entered into a commercial collaboration with TUKU Inc., a provider of in-location-based mobile marketing to integrate TUKU's content management technology with Jones' printed intelligent packaging solutions to provide web-enabled packaging to pharmaceutical and consumer packaged goods companies. This integrated platform will deliver product information and promotions, direct from the package to consumers' mobile devices.
The combination of Jones' connected packaging with TUKU's content delivery platform creates a new, in-store media channel that communicates one-to-one brand messages to consumer mobile devices at the point of retail display. The technology allows branded products to virtually “sell themselves” by engaging the consumer who taps their NFC-enabled device to the package, or scans a QR code, to activate media messages. The message can be customized and adapted in real-time to dynamically deliver promotions at the store and SKU level for a specified date-time range. In addition, the channel facilitates social sharing, social commerce, peer recommendation, peer validation and a range of custom options.